Profile: Consulum

1- Name of NGO:


2- Brief & Mission:

Consulum assists governmental leaders and organizations in amalgamating strategy, policy, and communications, aiming to propel economic and societal advancement while elevating their global prominence.

In recent years, London has emerged as a central nexus for worldwide Saudi public relations and media influence initiatives. British firms have reaped substantial financial gains from endeavors focused on enhancing the reputation of the kingdom and its regional partners. Among these firms is the London-based PR company, Consulum.

3- Bias, Agenda & Motivation:

While a number of media companies have maintained enduring affiliations with the nation, a significant influx of advertising and PR firms found their way to Saudi Arabia during the ascent of Mohammed bin Salman, who assumed the position of crown prince in June 2017. However, his endeavors to enhance the kingdom’s international perception were dented following the unsettling disappearance of Jamal Khashoggi. Among these entities, the London-centered PR firm, Consulum, was actively engaged in endeavors aimed at ameliorating Saudi Arabia’s global image.

4- Links to Governments/Political Agenda:

Consulum, primarily staffed by individuals who were formerly part of the Bell Pottinger team, has a history of collaborating on communication initiatives with the Saudi Arabian government. This connection suggests a potential relationship between the firm and the Saudi monarchy.

5- Sources of Funding:

The collaboration between Consulum and KSA was not without financial arrangements. Allegations have surfaced indicating that the company received substantial financial support from the Saudi government.

6- Activities:

Saudi Arabia’s reputation, historically contentious due to its human rights track record and participation in the ongoing Yemeni conflict, has suffered a severe blow over the last two weeks following the apparent killing of Jamal Khashoggi, a journalist associated with The Washington Post. In this context, London-based PR firm Consulum, whose team includes several individuals who previously worked at Bell Pottinger, is noteworthy. Bell Pottinger had been involved in communication initiatives with the Saudi Arabian government.

Notable figures within Consulum include Ryan Coetzee, who serves as Chief Executive. Coetzee, a former adviser to Nick Clegg, notably held the role of chief strategist for the “remain” campaign during the European Union referendum. This confluence of personnel and their affiliations underscores the complex dynamics of public relations, geopolitics, and international reputation management.

7- NGO Leadership:

Tim Ryan serves as the Chairman, while Ryan Coetzee holds the position of Chief Executive.

8- Controversy:

Consultants endeavoring to assist authoritarian regimes from within frequently succumb to the temptation of safeguarding their profitable engagements. Foreign consultants operating within Saudi Arabia sometimes lack comprehension of the native culture and the potential for an authoritarian government to manipulate their efforts. consulum’s involvement in projects for the Saudi government has sparked controversy.

9- Contact Details:

  • Website:
  • Address:London
  • Email:

10- Classification/Blacklist:

Consulum’s association with the Saudi Arabian government involves activities that raise significant concerns. Of particular note is the fact that these endeavors are conducted on behalf of an autocratic regime known for its history of neglecting fundamental human rights. This alignment has consequently placed Consulum on a list of entities that are being scrutinized due to their affiliations with the Saudi government.

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