Gitcho | Goodwin

Profile: Gitcho | Goodwin

1- Name of NGO:

Gitcho | Goodwin

2- Brief & Mission:

Gitcho | Goodwin is a specialized public relations agency and executive coaching provider with a track record of assisting some of the globe’s foremost publicly traded companies.

According to recent reports, Gitcho | Goodwin is currently offering public relations and strategic communications services to Saudi Arabia’s LIV Golf.

3- Bias, Agenda & Motivation:

Gitcho | Goodwin is actively engaged in providing public relations and strategic communications support to Saudi Arabia’s LIV Golf. The firm’s PR efforts on behalf of LIV Golf are aimed at influencing public opinion in the United States on behalf of a foreign government. This information is outlined in their Foreign Agents Registration Act (FARA) filing submitted on May 25th.

4- Links to Governments/Political Agenda:

Gitcho | Goodwin’s contractual connections with the Kingdom of Saudi Arabia (KSA) and LIV Golf to provide public relations services highlight its role in advancing political objectives through collaboration with the KSA monarchy. This situation distinctly emphasizes the established affiliations that Gitcho | Goodwin maintains with the KSA’s royal family, indicating its active involvement in political initiatives.

5- Sources of Funding:

The reputation management and crisis communications firm based in Austin entered into an informal agreement in February to represent LIV Golf. The terms of the agreement include a monthly fee of $55,000, along with a bonus of $125,000 upon the successful renewal of the contract.

6- Activities:

At the beginning of their agreement, Gitcho Goodwin did not initially realize that their PR work for LIV Golf was intended to influence American public opinion on behalf of a foreign government, as stated in their FARA filing on May 25.

With further analysis, Gitcho Goodwin became aware that the Saudi Public Investment Fund (PIF) was occasionally overseeing LIV Golf’s PR activities.Gitcho Goodwin also took notice of ongoing legal disputes between LIV Golf and the PGA Tour.On April 6, a Saudi attorney representing the PIF conveyed that the PIF’s objectives were closely tied to the Saudi government’s interests.In response, a federal judge ruled that the PIF’s role within LIV Golf was significant, encompassing its foundation, funding, management, and operation.

In light of these developments, Gitcho Goodwin, as a precautionary measure, filed with the Justice Department. This filing pertains to tasks like drafting press releases, creating marketing materials, developing website content, providing media training for golfers, and managing LIV Golf’s corporate social responsibility initiatives.Gail Gitcho and Henry Goodwin are overseeing the LIV Golf business.

7- NGO Leadership:

Gail Gitcho is the head, and Henry Goodwin has led the communications efforts for Gitcho Goodwin.

8- Controversy:

Public relations firms that collaborate with authoritarian regimes often find themselves grappling with ethical dilemmas as they navigate the delicate balance between their lucrative partnerships and moral responsibilities. Instances where foreign PR companies collaborate with entities like the Kingdom of Saudi Arabia (KSA), which aim to improve their image, can raise concerns about the possibility of “greenwashing” or using PR to create a more positive image that may not accurately reflect the realities on the ground. Ketchum’s participation in projects connected to the KSA has generated controversy due to the perceived consequences of these affiliations.

9- Contact Details:

  • Website:
  • Address:USA
  • Email:

10- Classification/Blacklist:

Gitcho Goodwin’s involvement with the Kingdom of Saudi Arabia (KSA) entails undertakings that have sparked considerable controversy. Notably, these endeavors are conducted in partnership with an autocratic regime with a well-documented record of disregarding essential human rights. This connection has led to Gitcho Goodwin facing close examination and being included in a list of entities under scrutiny due to their associations with the Saudi government.

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