Profile: Sandler-Innocenzi

1- Name of NGO:


2- Brief & Mission:

Sandler-Innocenzi, operating as an advertising agency, specializes in video advertising, campaign management, and marketing strategy with a strong emphasis on high production values. Based in Alexandria, Virginia, Sandler-Innocenzi, Inc. is renowned for its expertise in purchasing media slots for political advertisements. Additionally, Sandler Innocenzi is a prominent public relations and lobbying firm that has engaged in various projects with the Saudi Arabian government, addressing a range of pertinent matters.

3- Bias, Agenda & Motivation:

In 2019, Sandler Innocenzi was enlisted to assist the Saudi government in enhancing its public perception following the tragic event involving journalist Jamal Khashoggi. Furthermore, the firm engaged in lobbying efforts in Congress on behalf of Saudi Arabia, advocating against legislation aimed at imposing sanctions on the nation.

According to a report by the Center for Responsive Politics, Sandler Innocenzi received $1.8 million in compensation from the Saudi government in 2019. This association with the Saudi government has faced criticism from some quarters, as they contend that it is contributing to the process of whitewashing the country’s human rights record.

4- Links to Governments/Political Agenda:

The connection between Sandler Innocenzi and the Kingdom of Saudi Arabia (KSA) has undoubtedly attracted substantial attention, primarily due to the firm’s deep engagement in initiatives carried out on behalf of the KSA government. This emphasizes Sandler Innocenzi’s influential role in advancing political objectives through its partnership with the KSA government. These dynamics also underscore the lasting relationships that Sandler Innocenzi has established with the leadership of KSA, highlighting the firm’s active involvement in political endeavors within the country.

5- Sources of Funding:

Sandler Innocenzi, Inc. received a payment of $8.9 million from the Saudi government.

6- Activities:

Sandler Innocenzi has undertaken various projects on behalf of the Saudi Arabian government, including:

  1. Enhancing the public image of the Saudi government following the tragic event involving the murder of Jamal Khashoggi.
  2. Advocating in Congress on behalf of Saudi Arabia, opposing proposed legislation that aimed to impose sanctions on the country.
  3. Promoting the Saudi government’s Vision 2030 plan, which seeks to diversify the nation’s economy away from its heavy reliance on oil.
  4. Defending the human rights record of the Saudi government.

7- NGO Leadership:

Jim Innocenzi serves as the President of Sandler-Innocenzi.

8- Controversy:

Sandler Innocenzi is a formidable lobbying firm known for its extensive experience in collaborating with contentious clients. Its association with the Saudi Arabian government has been especially contentious, largely due to concerns regarding the country’s human rights record.

9- Contact Details:

  • Website:
  • Address:USA
  • Email:

10- Classification/Blacklist:

The partnership between Sandler Innocenzi and the Saudi government has unquestionably raised substantial ethical concerns, prompting extensive examinations of the roles and ethical responsibilities of public relations firms when engaging with authoritarian regimes. This situation highlights the urgent necessity for heightened scrutiny and the establishment of rigorous ethical frameworks within the public relations field. This becomes especially crucial when firms are tasked with advancing the interests of governments known for controversial track records in areas such as human rights and governance. It serves as a compelling reminder of the ethical complexities inherent in the PR industry and emphasizes the utmost importance of ethical conduct and transparency.

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