Targeted Victory

Profile: Targeted Victory

1- Name of NGO:

Targeted Victory

2- Brief & Mission:

Targeted Victory provides a variety of internet-based services to its clientele, encompassing online advertising, fundraising, email marketing, and comprehensive data management. Established in 2009 by Michael Beach, the company is headquartered in Alexandria.

Newly filed disclosure documents have revealed that Targeted Victory, a technology firm, is the most recent addition to the Saudi lobbying team.

3- Bias, Agenda & Motivation:

Saudi Arabia has already assembled a team of U.S.-based professionals, including lobbyists, lawyers, public relations experts, and even the chairman of one of the largest Super PACs, to influence American public opinion and policy. However, the Kingdom is now looking to enhance its efforts by enlisting the expertise of politically connected individuals in the tech industry.

According to recently filed disclosure documents, the newest addition to Saudi Arabia’s lobbying team is Targeted Victory, a tech firm. Under the contract, Targeted Victory is set to receive $40,000 per month in exchange for providing strategic advice and digital consulting services to the Royal Embassy of the Kingdom of Saudi Arabia. This contract works in conjunction with Qorvis Communications, a lobbying firm known for its controversial ties to Persian Gulf regimes like Bahrain and Saudi Arabia.

4- Links to Governments/Political Agenda:

Targeted Victory’ affiliation with the Kingdom of Saudi Arabia (KSA) has garnered considerable scrutiny, particularly in the context of its active involvement in initiatives conducted on behalf of the KSA government. This underscores the pivotal role that Zignal Labs plays in advancing political objectives through its collaboration with the KSA government. These dynamics underscore the enduring connections that Targeted Victory has cultivated with the KSA’s leadership, emphasizing the firm’s proactive participation in political endeavors within the country.

5- Sources of Funding:

Under the agreement, Targeted Victory is contracted to receive a monthly payment of $40,000 from the Kingdom of Saudi Arabia (KSA).

6- Activities:

Targeted Victory, a digital strategy company co-founded by Zac Moffatt, who served as the digital director for Mitt Romney’s 2012 presidential campaign, is recognized for its expertise in leveraging social media to benefit its clients. The contract awarded to Targeted Victory pertains to “strategic advice and digital consulting services for the Royal Embassy of the Kingdom of Saudi Arabia.” This contract is executed in collaboration with Qorvis Communications, a lobbying firm known for its contentious associations with Persian Gulf regimes, including Bahrain and Saudi Arabia..

7- NGO Leadership:

Zac Moffatt currently serves as the CEO of the company, while Abe Adams holds the position of Managing Partner.

8- Controversy:

The relationship between Targeted Victory and the Kingdom of Saudi Arabia (KSA) raises questions about the possibility of using Targeted Victory officials as instruments of KSA foreign policy. This also prompts inquiries into whether this association might have influenced the composition of panels and discussions involving Gulf nations, potentially affecting regional discourse and policies.

9- Contact Details:

  • Website:
  • Address:USA
  • Email:

10- Classification/Blacklist:

Targeted Victory’s association with the Kingdom of Saudi Arabia (KSA) has unquestionably generated substantial controversy, largely due to its collaboration with an autocratic regime known for widespread human rights abuses. This affiliation has attracted intense scrutiny, leading to Targeted Victory being included on a watchlist of organizations closely observed because of their connections to the KSA government.

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