Profile: Terakeet

1- Name of NGO:


2- Brief & Mission:

Terakeet specializes in enhancing the connection between global brands and consumers by optimizing owned assets. Discover how Owned Asset Optimization (OAO) is transforming the landscape of digital marketing.

In a recent development, it has come to light that the UAE has allocated $2 million to engage US firms, including Terakeet, to improve and enhance its public image.

3- Bias, Agenda & Motivation:

Over the course of several years, the United Arab Emirates (UAE) has been implicated in flagrant war crimes in neighboring countries. These actions encompass both direct military intervention and indirect involvement through activities such as supplying weapons to militants or deploying mercenaries. Regrettably, the internet has become a platform amplifying the voices of innocent Yemeni and Libyan civilians who have fallen victim to the UAE’s disregard for human rights and perpetration of war crimes.

In a concerted effort to shape its public image, the UAE has entered into PR contracts valued at millions of dollars with firms like Terakeet. These companies have been enlisted to address unfavorable search results related to the UAE on platforms like Google, as well as to propagate a favorable portrayal in what can be characterized as a sweeping campaign of media manipulation, commonly referred to as “mediawash.”

4- Links to Governments/Political Agenda:

US-based firms engaging in lobbying and promotional activities for a monarchy like the UAE raises significant ethical concerns. The UAE’s involvement in various Middle Eastern civil wars, marked by war crimes, along with its history of suppressing its own population, underscore the complex and controversial nature of such relationships. These circumstances imply the possibility that Terakeet might have direct affiliations with the UAE monarchy.

5- Sources of Funding:

Until September 2020, the agreement between the UAE and Terakeet resulted in the UAE Embassy in Washington disbursing $1.75 million in payments to Terakeet.

6- Activities:

Having contributed to transforming the Middle East into a zone of conflict and causing political instability in the region for an extended period, the UAE Terakeet contract now seems to be focused on orchestrating a form of media whitewashing. This is achieved through strategies like enhancing positive search engine optimization and podcasts. Terakeet, based in Syracuse, has undertaken the responsibility of ameliorating adverse search results pertaining to UAE war crimes and human rights violations while concurrently promoting positive content.

In regards to the UAE-Terakeet agreement, the SEO company from Syracuse has engaged eight new individuals to fulfill the requirements of the Google optimization arrangement established with the UAE Embassy in Washington. The scope encompasses various roles, ranging from the Director and Manager of SEO to dedicated SEO analysts and content specialists. All of these personnel have been recruited as individual agents operating under the regulations of the Foreign Agent Registration Act.

7- NGO Leadership:

MacLaren Cummings holds the position of Chief Executive Officer and Co-Founder, while Patrick Danial serves as the Chief Technology Officer and Co-Founder.

8- Controversy:

US-based firms such as Terakeet are engaged in lobbying and endorsing a monarchy like the UAE, which has been implicated in substantial war crimes within various Middle Eastern civil conflicts and has a historical record of suppressing its own citizens. This situation raises significant ethical concerns. Terakeet should seriously reconsider and terminate its agreements with the UAE, given the gravity of the situation.

9- Contact Details:

  • Website:https://terakeet.com
  • Address:USA
  • Email:  marketing@terakeet.com

10- Classification/Blacklist:

Terakeet’s engagement with the UAE government involves controversial responsibilities. Of particular concern, these initiatives are being carried out on behalf of an autocratic regime known for neglecting fundamental human rights and attempting to improve its image concerning the Yemen war crimes. This alignment has resulted in Terakeet’s inclusion in a list of entities under scrutiny due to their affiliations with the UAE government.

From Congress to Lobbyist: Ileana Ros-Lehtinen and UAE's Influence in Washington Previous post From Congress to Lobbyist: Ileana Ros-Lehtinen and UAE’s Influence in Washington
The Alleged Role of Elliott Broidy in UAE's Anti-Qatar Effort, Political Maneuvering and Smear Campaigns Next post The Alleged Role of Elliott Broidy in UAE’s Anti-Qatar Effort, Political Maneuvering and Smear Campaigns